#20 - Truth or dare with Doritos, Erika Overduin-Wilting and Rozalinde Kriens (PepsiCo)
Good insights about getting Voice users with ads and creating a GDPR proof game in Voice. Guests Erika Overduin-Wilting and Rozalinde Kriens from Pepsico talk us through their Doritos Voice action project. Plus: who is best? Alexa, Assistant or Cortana. Amazon sells you skill promotion ads and how was Siri promoted 9 years ago.
News items in this show
Youtube: Siri in 2010
Doritos: Voice Application Reviewed
About The Voicecast
The Voicecast explores the evolving world of voice interfaces. It’s the easiest way to stay current with the developments and hear experiences from the most important players in the market.
Maarten Lens-FitzGerald, Nodes Agency and Sam Warnaars, Merkle.