The Voicecast

Voicecast #34 - Michiel Muller (Donald Duck, Sanoma)

BNR Webredactie

woensdag 1 april 2020, 10:59 Update: woensdag 1 april 2020, 12:00

Insights from the impressive Disney Voice production for Donald Duck magazine which is rated 4.8 by its users. In the first weeks, 100s of thousands of users tried the app and they keep coming.

This is a good example of a complete execution from strategy, to the concept, to production and marketing. And they managed to take advantage of smart positioning within the standard voice categories. Find out how. To top it off Michiel Muller was runner up in the Marketing Talent of the year awards last week.

News and other items in this show

1) Websites read out loud by Google Assistant

2) Mozilla's Project Voice adds Frisian

3) Corona-19 effects, voice apps, and events

Guest

Michiel Muller, Digital coördinator bij Donald Duck. Sanoma.

Voice app review

“Hey, Google. Praat met *de* Donald Duck”

About the Voicecast

The Voicecast explores the evolving world of voice interfaces. It’s the easiest way to stay current with the developments and hear experiences from the most important players in the market.