Voicecast #34 - Michiel Muller (Donald Duck, Sanoma)Speel de aflevering af
Over de aflevering
Insights from the impressive Disney Voice production for Donald Duck magazine which is rated 4.8 by its users. In the first weeks, 100s of thousands of users tried the app and they keep coming.
This is a good example of a complete execution from strategy, to the concept, to production and marketing. And they managed to take advantage of smart positioning within the standard voice categories. Find out how. To top it off Michiel Muller was runner up in the Marketing Talent of the year awards last week.
News and other items in this show
Michiel Muller, Digital coördinator bij Donald Duck. Sanoma.
Voice app review
About the Voicecast
The Voicecast explores the evolving world of voice interfaces. It’s the easiest way to stay current with the developments and hear experiences from the most important players in the market.